Tag: Marketing Strategy

Consumer Convenience-Comfort and Connectivity

Consumers have proven that they are resilient, capable of adapting to a digital landscape when the need arises, and ready for the way business will be done in the future. In just under two years there has been a global shift from tentative embracing… Continue Reading “Consumer Convenience-Comfort and Connectivity”

Social Media And Network Relationships

Building relationships involves communication. Social media requires interaction to be effective. There is one person sending, the other receiving and a lot of interpretation somewhere in the middle! While some folks find value in their online network relationships, others voice dissatisfaction with results. Simply… Continue Reading “Social Media And Network Relationships”

Buzz- Strategy in context

Digital problems or digital solutions…

Food for thought… There is a perception shared on the negative impact, of a lack of human contact, when using technology. Digital technology was once seen as impersonal, but as you look closer at customer ‘pain points’ and their need for a response, feedback,… Continue Reading “Digital problems or digital solutions…”

January 6 – Step up and into your best brand

Six days into January 2021, what is your focus? My brand is upfront and central, a work in progress that needs to be shared to survive and grow. Step up and into your best brand! The lessons from last year and life carry positive… Continue Reading “January 6 – Step up and into your best brand”