Understanding the Agile Consumer

Covid-19 and the consumer

As we approach the last few months of 2020, Covid-19 has embedded its stamp on economies worldwide.

Agile consumers have taken a stand checking income and essential expenses; buying what is needed versus what is wanted, and this decision has impacted on the activity called ‘shopping’.

Some key questions considered by consumers are

  1. Do I have cash spend?
  2. How secure is my job and income based on information coming from my place of work or income provider?
  3. Many companies are closing, even those that appeared strong – how long will my company be able to stay open – while paying my salary, or part of it consistently?
  4. Do I have enough cash stashed away to buy food, pay rent/mortgage/ utilities, service my loans/bills, and pay for healthcare?
  5. Can I afford to make purchases for things we need that are not essential – especially with the deals offered?
  6. Will the old way of shopping and doing business be gone forever, replaced by something new?
  7. Will I survive this, with my job and good health?

The agile consumer is looking closely at expenses and income because all industries globally have taken a hit.

McKinsey (2020) advises that as consumer behaviors change manufacturing sectors will have to focus more on innovation for changes needed to lead the next normal.

The shock of widespread global lockdowns has given way to a new normal acceptance, a way of adapting to uncertainness of the environment.

Social distancing, regular sanitizing and wearing masks are ‘now normal’ – at least in this short term, as health and safety measures for business operations to continue, until a working vaccine is available.

What is interesting to note is “79% of executives responding to a survey believed that the COVID-19 crisis would have a lasting impact on their customers’ needs in the next 5 years”(McKinsey,2020). For businesses, fundamental changes will be made for the future now!

Consumers also engage in business activities, buying goods ands and services, investing in stocks and commodities, and many are involved in trade at some level. Our world consumers are aware, agile, and informed.

Agility is the skill of adapting quickly and being able to respond, process and progress with changes, especially during crisis, keeping steady and present. Survival. As consumers settle into these uncertain times, responses to COVID-19 will depend on how governments and businesses adapt – offering much needed leadership, alternatives, guidance, and support. Grants and stimulus packages are not sustainable for the long-term, offering temporary relief while more permanent actions and strategies are developed.

Once consumers understand their income flow- they will spend, and economies need this. They need to spend. The big question now is ‘Who gets the money?’ Are you ready for this?

From my desk: As I research this role of the consumer and business at this time, there is a lot to share and decided to share on the agile consumer from different angles. Your thoughts and ideas on this are encouraged. We are all consumers, and our responses are real and matter.

Donna-Luisa Eversley

About Me: People and family are big motivators for me. Caring and love are tangible words that require action and fulfilment of God given capacity. Experiences in Sales, HVAC, Business Development, Entrepreneurship and everything else are intertwined, existing together in my life. As a problem-solver navigating through chaos and crisis is my new normal. We can make sense of everything!

Give Hope to all you meet and watch the world grow!

Contact: dleversley2017@outlook.com for professional services – entrepreneurship, business consultancy, coaching and speaking appointments.


Reimagining Consumer goods Innovation for the next normal, McKinsey (2020) https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal?cid=other-eml-alt-mip-mck&hdpid=4dbd6524-8ef1-4ce5-a3fa-1adbb58cc4eb&hctky=9514464&hlkid=80bfd3090c9545c988d4f0184cab2796

Photo Credit: Unsplash.com/ Toa Heftiba

Copyright © 2020 Donna-Luisa Eversley. All Rights Reserved.

2 Comments on “Understanding the Agile Consumer

  1. Eugenia greatly appreciate your feedback. The next 5 years will not look like today or yesterday. Thus we should all keep focused on building our resources, becauee life and good health matter a lot more than material things. Mindshift is needed and added to the patience you’ve suggested 🤔🌺🌺🌺


  2. It’s going to be an interesting next 5 years, Donna Luisa. Undeniably, we need agility and also patience, and lots of it. Excellent post and thanks for bringing it to my attention.


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