The time spent hustling and working to make our dreams and goals a reality can be self-absorbing. In the sphere of our life comforts and living there are others in need, who may not show visibly their situation and need compassion and help. The working poor are many. There are folks among us who may be struggling to pay their mortgage, rent, bills, and buy food. Everyone has good days and bad days. Many among us in the online community need help, in giving employment opportunity, encouragement, and a reading/listening air. Yes, there are the corrupt, deceptive and scammers who prey on the kindness or desperation of others, but they too are in need of help – of a different nature – but they should not be the reason why our helping stops.
Entrepreneurship is challenging but very rewarding with persistence and perseverance. As leaders of businesses and families, be intentional in stepping back from self and step up in community awareness and giving. The phrase “Give a man a fish, you feed him for a day; teach a man to fish and you feed him for a lifetime.”, may be Italian, Chinese, African or unknown, is known to most, and is a truth we should all embrace with our communities.
Be blessed and encouraged on your entrepreneurial journey.
The Referral is a part of the sales process.
In my opinion, the referral is the main part of a feedback loop which demonstrates what words are shared after the sale. It is the highest level of expressed satisfaction which is manifested by an action, can be quantified, and realized. The end of a sales transaction, should also be the beginning of a new opportunity!
“In sales, a referral is the key to the door of resistance.” – Robert Foster Bennett
The referral validates the salesperson. It proclaims that someone known experienced great service and is suggesting the service/product be tried. Its an invitation to the party attended by others, thus, there is less resistance to a conversation, based on relationships.
“The basics of business is to stay as close as possible to your customers – understand their behavior, their preferences, their purchasing patterns, etc. ” – Indra Nooyi
Knowing your customer helps with adding value. As you get to know each other, trust is built and insights into how you can help them and others in their network is discovered. This can lead to long lasting relationships which prove mutually beneficial!
“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh
Excellence in customer service touches on all departments in the business, and the sales team needs the support of everyone. A customer service department in these present times should representation from every member of staff. Operating in silos can break effectiveness of sales and company growth. People buy from people and people refer people in the company that gives great customer service!
“Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.” – Richard Branson
The expectations of customers are determined by the reputation of your brand. A customer with a problem is like a gift needing wrapping paper and delivery to the person needing gift. Fix the problem, and expectations are elevated, and references are easy to request and be given!
“When customers get help and issue resolution they seek, satisfaction, loyalty, and increased spending tend to follow.” – Dan Gingiss
Loyalty, and renewed business are ways customers express their satisfaction. The best way to build your customer’s trust is to listen, and try to resolve issues. If it can’t be resolved by you, find someone who can do it. The person who will stay till a resolution is found is worthy of a referral and new business.
“The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s need ahead of their own.”- Bob Burg
If your customer does not need the goods, or service, do not sell it. You may need a sale, but when a customer is sold a product or service they don’t need, they remember who not to recommend. Fair-play, kindness, honesty, will bring a lot more consistent business from folks aka customers appreciating your character.
Have a fantastic day, and remember to ask for that referral.
In business, a big dose of courage is needed.
Not as a one-off, but ongoing courage that comes from the pit of your gut, in the face of adverse conditions and uncertainty. Courage takes you to a place of mental, moral, physical and spiritual strength, to persevere through rejection, unfairness, and what can appear to be insurmountable difficulties. When someone says or shows you a thousand ways why you can’t move forward, moving on bravely when the odds seem stacked against you takes courage. In sales, its courageous to keep going out to the same folks trying to get different responses and results, but, in the end its that courage that shows your commitment, zeal, and belief in what you’re offering!
Here are some quotes that describe courage;
1.“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas Edison
Trying one more time takes courage, and in sales one more time is needed when targets and goals are being chased. When one door closes, knock and ask when to return!
2.You’re not obligated to win. You’re obligated to keep trying to do the best you can every day.” – Marian Wright Edelman
Well I like winning, and even when the outcome is not the prize, my efforts are winners. Have the courage to push through, trying daily to better your best, and you will win daily!
3.“Growth and comfort do not coexist.” – Ginni Rometty
Getting uncomfortable with the status quo is a sure way of elevating your game. It takes courage to move into discomfort and difficult challenging situations, however the rewards of discomfort are where fulfillment of dreams reside – big deals and bigger returns. Your courage will help you grow, just as being comfortable will invite laziness to step in. Work with courage!
4.“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” – Dale Carnegie
Every time you take action to do that which you fear, courage jumps out to help you along. It takes mental strength and physical movement to step up, and away from fear, and courage makes that happen!
5.“Life shrinks or expands in proportion to one’s courage.” – Anais Nin
Courage for the salesman or entrepreneur or businessperson is second-nature. Deciding to go into business or reach out to someone to offer your services takes consistent courage, perseverance and belief in the value you’re giving. Keep doing it- have courage!